Press Room
GreenRoad Appoints Former DriveCam EVP to Head Global Insurance Business
Helping Insurers Offer New Programs That Reward Safe Driving
REDWOOD SHORES, Calif., – December 4, 2007 – GreenRoad Technologies Inc. (www.greenroadtech.com), an innovative leader in driver safety technologies, today announced the appointment of Eric Shishko as senior vice president, Insurance Business. GreenRoad helps insurance companies offer their customers programs that improve driver safety and lower accident rates, especially among high-risk teenage drivers.
Shishko will be responsible for building GreenRoad's global insurance business.
He brings more than 25 years of experience in software, information management, automation systems and manufacturing to the GreenRoad team. Prior to GreenRoad, Shishko was executive vice president of worldwide business development and international sales for DriveCam, Inc. In this role he was responsible for business development and global strategy, including alliances, partnerships and acquisitions across distribution channels, technology and product and services delivery.
"We are thrilled to have Eric join the GreenRoad management team," said Dan Steere, CEO of GreenRoad. "There is a tremendous opportunity to partner with insurance companies to improve driver safety, and we feel Eric's experience will help us expand our initiatives."
Before working at DriveCam, Shishko was president and CEO of Newstar Solutions, where he led the acquisition, redirection and subsequent sale of the company. Prior to that he was president and COO of Maestro Commerce, where he led aggressive growth and sale of the company. He also held key roles at Bell Howell Company and GTE Corporation. In addition, Shishko has used his broad experience in strategy, business development, management, marketing and mergers and acquisitions to found and co-found five companies within the industry areas of software/internet services, professional services, consulting and real estate development.
About GreenRoad
GreenRoad develops driver safety technologies that stop risky driving before an accident occurs, and dramatically reduce crash rates for fleets and insurance companies. Its solutions are designed to empower drivers to manage their own safety by giving instantaneous, in-vehicle driver feedback, without invading privacy. Safety Center focuses on how they are driving, not where, and does not watch the drivers with intrusive video cameras. Over time, Safety Center has proven that it can change driver behavior behind the wheel. The result is fewer accidents, lower accident costs and reduced fuel consumption. For more information about GreenRoad, visit www.greenroadtech.com/.
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Editorial Contacts:
Kristofer Konietzko
Breakaway Communications for GreenRoad
415-358-2491
krisk@breakawaycom.com